DIVERSITYinEd.com — 46 — Spring Issue 2020
TEACHER RECRUITMENT
by Marsha Lynn Hudson
Marketing
Yourself Online?
Y
ou've put in the sweat and sacrifice, long
nights and countless study hours, and now
you're ready to enter the educational arena.
The time has come to showcase your talents and
skills as an educator. How do you make your pres-
ence known? How do you connect with potential
principals and other administrators who are looking
for someone like you — filled with innovative ideas,
a go-getter who is ready to make a difference in
students' lives?
Today's savvy teacher candidate knows that the
best way to market is through online marketing
strategies. Long gone are the days of walking into
an office with a résumé in hand while waiting and
hoping to get an interview. The decision-makers of
today are looking at profiles online for their poten
-
tial candidates before ever contacting them. These
decision-makers actively search LinkedIn, Twitter,
websites and blogs to find out about the candidates
they're looking for. If you want to stand out from the
crowd of thousands of other candidates looking to
be hired, you must have a strong online marketing
strategy.
LinkedIn
To market yourself on LinkedIn, set up a free
account and upload a nice professional headshot.
Include a summary of who you are and what you're
looking for as a teacher candidate — look on Linke-
dIn and read some sample summaries to get a good
idea of what you should include in your summary.
Your profile should include your educational and
academic background. It's also a good idea to join
some groups on LinkedIn so others can see your
