DIVERSITY in Ed Magazine

2020 DIVERSITYinEd Mag

Diversity recruitment guide for prospective teachers and school employers.

Issue link: https://diversityined.uberflip.com/i/1219248

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Page 45 of 99

DIVERSITYinEd.com — 46 — Spring Issue 2020 TEACHER RECRUITMENT by Marsha Lynn Hudson Marketing Yourself Online? Y ou've put in the sweat and sacrifice, long nights and countless study hours, and now you're ready to enter the educational arena. The time has come to showcase your talents and skills as an educator. How do you make your pres- ence known? How do you connect with potential principals and other administrators who are looking for someone like you — filled with innovative ideas, a go-getter who is ready to make a difference in students' lives? Today's savvy teacher candidate knows that the best way to market is through online marketing strategies. Long gone are the days of walking into an office with a résumé in hand while waiting and hoping to get an interview. The decision-makers of today are looking at profiles online for their poten - tial candidates before ever contacting them. These decision-makers actively search LinkedIn, Twitter, websites and blogs to find out about the candidates they're looking for. If you want to stand out from the crowd of thousands of other candidates looking to be hired, you must have a strong online marketing strategy. LinkedIn To market yourself on LinkedIn, set up a free account and upload a nice professional headshot. Include a summary of who you are and what you're looking for as a teacher candidate — look on Linke- dIn and read some sample summaries to get a good idea of what you should include in your summary. Your profile should include your educational and academic background. It's also a good idea to join some groups on LinkedIn so others can see your

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